Standing Room Only: Strategies for Marketing the Performing Arts
by Philip Kotler Ph.D.,Joanne Scheff
ISBN 13: 9780875847375
Format: Hardcover (560 pages) Publisher: Harvard Business Review Press Published: 01 Jan 1997
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
by Martin Lindstrom,Philip Kotler Ph.D.
ISBN 13: 9781439172018
Format: Paperback (192 pages) Publisher: Free Press Published: 29 Mar 2010